It does not know what you do.
Your Google profile
The box with your hours, your photos, and your phone number that sits next to the map. If it is half empty, Google has no reason to put it in front of anybody. We fill it in before you ever log in.
You are not hidden. Google just does not have enough to go on.
ADD-ON · SEO
Show up when somebody searches for what you sell.
Google is choosing between you and everybody else who does what you do. It goes on three things: what it knows about your business, what your page actually says, and what your customers said about you.
Your Google profile
- Business name Set.
- What you do Missing.
- Towns you serve Missing.
- Hours Missing.
- Photos Missing.
- Reviews Missing.
Google picked somebody it knows more about.
That is the whole game. Three things decide it.
Your page does not say the words he typed.
The words on your page
He did not type your slogan. He typed the thing he needs and the town he is standing in. The page he lands on has to say that back to him, in his words.
Nobody vouched for you.
Reviews
When Google is deciding between two businesses that both look right, it leans on what customers said. Reviews are the biggest thing you can move in local search. That is a real mechanism, not a sales line, and it is why it comes up on a page about being found.
How reviews get asked for
GOOGLE BUSINESS PROFILE
It gets set up before you ever log in.
It is your profile, on your account. You keep it if you ever walk away from us.
What gets filled in
- Your name, spelled the way it is on your sign.
- What you actually do, in the words Google gives you to pick from.
- Every town you serve, not just the one you sit in.
- Your hours, including the ones you keep on a Saturday.
- Real photos of real work. Not stock.
- The questions people always ask you, answered before they call to ask.
- Something new on it every month, so it never looks abandoned.
What that changes
- You come up on the map when somebody nearby goes looking.
- He can call you straight from the search page, without ever opening your website.
- You stop losing the ones who found you and could not tell whether you were still open.
THE WORDS HE TYPES
He did not type what you call it.
You call it what the trade calls it. He types what he needs and where he is standing. Four people can want the same thing from you and type it four different ways.
- [what you sell] near me
He is ready and he is close.
- [what you sell] in [your town]
He is looking, and he is careful.
- [what you sell] open now
He needs it today.
- how much does [what you sell] cost
He is not ready. He will be.
Four different people with four different problems. Your page can only answer them if it says those words back. So the pages get written around what people actually type, and every town you serve gets one that says so.
THE SEARCH HAS TO LAND SOMEWHERE
The words, the profile, and the page have to agree.
This is a real ZeroMotion website. Scroll to turn it toward you and move through the build.
WHAT THE PLAN INCLUDES
See what the right fix can include.
The right setup depends on where your lead flow is breaking. The audit finds that first, then we recommend only the pieces that close it.
Local Search Foundation
The profile, pages, and local signals ZeroMotion can actually control before rankings are earned.
- Your Google profile, filled in and kept current.
- The words your customers actually type, put on the pages they land on.
- Every town you serve, each with a page that says so.
- Your business listed the same way everywhere it is listed.
- The questions people ask you, answered on the profile before they call.
- A plain monthly read on which searches actually brought people in.